Product Designer

Design that feels like instinct

I'm Kate. 9+ years designing B2B and AI-enabled products, from surgical planning tools to workflow platforms.
I'm drawn to the problems that take some untangling before they can be solved.

Case Studies

A deeper look at selected projects, their outcomes, and the decisions behind them

The Friction Finder

B2B | SaaS | AI Software workflow

How I Built an AI Workflow to Spot Design Problems at Scale

View Case study

Ossis

Formus Labs
B2B | SaaS | AI Software

Redesigning a Surgical Integration in 3 Weeks

View Case Study

Navigator

Formus Labs
B2B | SaaS | AI Software

An AI-assisted medical software launch, taking a research-led concept from zero to market

View Case Study

CMS

CarbonClick
B2B2C | SaaS

Designing a climate impact platform used by businesses to engage users at scale

View Case Study

CMS

MyHub
B2B | SaaS

Expanding an intranet platform to support public websites, increasing market reach and adoption

View Case Study

Other Projects

An overview of other websites and projects I've worked on

CMS

Tourism New Zealand
B2B | SaaS

App

MyHub
B2B | SaaS

Website & Branding

Launch Me Online

App

Westpac Bank

Website & Branding

Giorge Henry

Website & Branding

Psychotherapy In Auckland